Benefits

Your domain name is often the first place that your potential customers will view your brand.

If chosen well and your name is eye-catching, unique, memorable and concise it can give them confidence and trust in your company.

However, if poorly chosen it can make them wary, nervous and even dissuade them from working with you at all.

Having a brand-match domain name offers numerous benefits to a business.

Firstly, it gives you ownership over the name of your company. You have the power to use it as you wish and it prevents potential customers from being misdirected.

It allows you to solidify your brand identity. Anyone moving around your different platforms will see consistency and therefore build trust in your company.

A brand-match domain name will also make your company seem more credible, trusted, legitimate and allows clients to develop full confidence in you.

It will make it easier for customers to remember how to reach you. They will be able to access your services through the domain allowing for more direct traffic to your site.

And having the right domain name means you will stand out against your competitors, especially those with long, confusing domains with lesser-known extensions.